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Search (SEM) Marketing

Search Marketing (SEM) Solutions
DDC provides SEM professional services tailored around the needs of each individual client in order to maximize the return on their online marketing investment:

Brand and Product Awareness
Positioning brands along with their products and services for the highest visibility – at the top of search engine results pages across the internet

Direct Response Lead Generation & Conversion
Driving traffic to a website/landing page and getting those visitors to take the desired course of action…signing up on a mailing list, requesting information, downloading a white paper, printing out a coupon, entering a promotion, or making a purchase.

Our SEM services include pay-per-click (PPC) management, search engine optimization (SEO), contextual targeting advertising and landing page and/or micro-site development.

Search Marketing Services

Pay-Per-Click (PPC) Management
PPC is defined as an online advertising model where marketers pay search engines a fee every time a user clicks on one of their text ads and takes user to a website.

Enables marketers to display texts ads to people searching online for information related to their product/service/business through keyword based advertising. Our PPC services include:

  • Campaign Development: Google AdWords, Yahoo! Search, Microsoft Bing! 
  • Keyword Research and Selection
  • Bid Management
  • Geo-Targeting
  • Text Ad Creation
  • Testing
  • Ongoing Reviewing and Optimization
  • Analytics and Monthly Reporting

Contextual Targeting Advertising
Google's Content Advertising Network is made up of hundreds of thousands of advertisers and publishers and currently is the third largest ad network in the US.

Similar to PPC advertising, ads will appear through a keyword-based model. In this case people are not searching for the info, but instead reading an article or visiting a site where the keyword exists and a relevant ad would then be served. This type of online advertising is normally recommended when looking to build awareness vs. leads.

DDC can create a customized content targeted campaign to run on the Google Network which would be similar to a PPC click, however, we recommend building them with distinct differences. People are not "searching" for information on a specific set of words, but instead reviewing information that is relevant to your keywords.

Landing Page/Micro-site Development
The website landing page that visitors click on is a critical component of any online advertising campaign.

DDC can help manage this post-click experience by developing customized landing pages, a micro-site or including a special conversion path instead of just sending your visitor to the home page of your website. Conversions are how we can track real ROI for a PPC campaign.

SEO – Search Engine Optimization
SEO is defined as the process of improving the volume and quality of traffic to a website from search engines organically or naturally and have them appear on a search engine results page. These services may include the following:

  • Keyword Research & Selection
  • Website Copy Content Development & Consulting
  • Meta Tag Development and Implementation
  • Linking Strategy Development and Implementation
  • Directory Listing Development and Submission
  • Search Engine Submission
  • Competitive Analysis and Strategy
  • Analytics and Monthly Reporting

Search Marketing

Search Marketing Services

Pay-Per-Click (PPC) Management

Contextual Targeting Advertising

Landing Page/Micro-site Development

SEO – Search Engine Optimization

Contact us today to request a free Search Insight report to learn more about the current search volumne for your business keywords. 


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